China's GPS Mobile Phones In 1H08:
Looks Very Promising
1H 2008 shipments of China's GPS mobile phones
reached 1.37 million, up 81.9% YOY. GPS is typically offered in
China's mid-range to high-end mobile phones. CCID Consulting projects
shipments to reach 2.8 million by the end of 2008 up 100% YOY.
Note: GPS mobile phones are defined by CCID Consulting as
those that adopt gpsOne position location technology and related chips.
Nokia and Samsung lead.
The combined 1H08 shipment shares of
Samsung account for over 50% in China.
More specifically, Nokia had a 35.7% shipment share, while Samsung's was at
The Nokia N82 and 6110 Navigator have done extremely well,
and their shipment shares alone account for over 30%. Nokia also launched
its E71 phone with A-GPS functionality. Samsung did well with its rich
product line and excellent price performance, while its W series are
Amoi did well with its
GPS mobile phone green upgrade promotion, with its N5 and N6 phones
attracting the Chinese consumer. Amoi also launched its GPS smart phone N7.
Dopod GPS products tended towards the
lower-end, and its P660 was received well. Other vendors rounding out the
top eight include Lenovo,
ZTE and Tianyu.
Olympics and 3G drive demand.
CCID Consulting expects the Beijing 2008 Olympic Games
will have a stimulating effect on location services in 2H08. CCID Consulting
also expects China's telecom operators to further develop and mature their
3G networks, which in turn will further enable more powerful GPS-enabled
applications and devices.
Currently, China's telecom networks have some basic
location services. For example, China Unicom's CDMA network can support
Qualcomm's gpsOne technology, as well as China Mobile.
Looking towards the future, China's three telecom
operators will have resource, technology, and subscriber advantages that can
significantly increase GPS mobile phone adoption and capabilities. CCID
Consulting believes that operators should set up programs to attract and
foster the Chinese user to GPS.
Integrated GPS solution at the chip level.
Chip vendors have accelerated their capabilities in GPS,
either through acquisition or innovation. Multinational vendors include
Qualcomm, Broadcom and
NXP. This year,
CSR successfully integrated GPS and eGPS as
a solution. Chinese domestic IC vendors are also solidly competing, such as
Xi'an HuaXun and Hangzhou Zhongke
In summary, the mobile phone GPS chipset continues to
mature along with map data completeness. GPS and high-end phone prices will
continue to decline, while operator 3G networks will continue to improve.
These are factors that look bright for GPS movile phones.
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Unless otherwise specified,
all information provided is sourced from CCID Consulting.