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China's Digital Camera Grows 31% In 1H08
October 9, 2008

Shipments of China's digital cameras in 1H 2008 reached 4,940.9 thousand, up a very strong 31.0% over 1H07. Revenues reached 9,988 million, up 13.3% over 1H07. Price cuts and active sales promotions, especially leading up to the Beijing Olympics, drove digital camera growth, and helped mitigate the slowdown effects of the winter storm and earthquake crises of the first half. Market potential is far from saturation, as China's Tier 3 and 4 cities have yet to be fully developed.

Digital Camera

1H07

1H08

YOY Growth (%)

Shipments ((thousands)

3,770.3

4,940.9 31.0%

Revenues (millions Yuan)

8,815 

9,988 13.3%

source: ccid consulting, AUGUST 2008

Canon leads, while Chinese domestic vendor Aigo continues to just make it within the top ten.

Canon strengthened its lead position in 1H08 as its shipment share grew to 28.2%, up from 26.5% in 1H07. Sony maintained its second place, and with a slight increase in shipment share due to outstanding product promotion. Samsung, Olympus, and Nikon round out the top five. Kodak's shipment share declined in 1H08. Aigo stayed in the top ten, utilizing advantages in price, channels, and brand publicity.

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source: ccid consulting, AUGUST 2008

Share of China's high-resolution digital cameras increases significantly, as 8 MP and above exceed 60%.

In 1H08, 8 mega-pixel (MP) and above have been the mainstream with increased product offerings and price cuts. Shipment share in these segments reached 63.0%, and growth has been strong. The 7 MP segment had been the threshold in China, but in 1H08, above 7 MP segment shipments have grown, while below 7 MP has declined. 6 MP camera shipment share declined despite price advantages, from 12.1% in 1H07, to 1.5% in 1H08.

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source: ccid consulting, AUGUST 2008

LOOKING FORWARD TO 2H08

China's digital camera market will keep growing in 2H08. CCID Consulting sees the following for the second half:

Technology innovation limited to more capacity.

China's digital camera market will keep growing due to its relatively low adoption rate; CCID Consulting believes incentives to technological innovation will be limited to more pixels, increased zoom capability, larger screen sizes, and changes in style and appearance. Except for some technological highlights in facial recognition and pixel restoration, few other, more innovative advancements, will be offered. Product releases, market promotions, and sales development will continue as before.

"Gray" digital cameras are big in low-end markets.

Gray cameras still offer rich functionality and design, but at low prices and quality. These attributes are a good fit for China's growing low-end market.

"High Definition" (HD) digital cameras continue to be the theme for China's 2008 Olympic year.

The 2008 Beijing Olympics spurred on HD TV and HD DVD players. So will this be the case for digital cameras. Sony, Olympus, Canon, Samsung, and other major camera vendors released new products which were mostly high definition digital cameras. Panasonic also presented its first “High Definition Digital Camera Standard”. HD means better image quality and will be the essential element of most consumer electronic products in China. Although HDMI and Display Port will continue, China's digital camera market will enter the HD age.

For more information

Please contact us for these and other China-related data, information and products.

Unless otherwise specified, all information provided is sourced from CCID Consulting.

 
         
         
     

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