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Consumer Electronics

   
     
         
         
  China's Mobile Hard Drives Achieve Steady 2Q08 Growth  
September 18, 2008

China's 2Q08 mobile hard drive (HD) shipments reached 690.6 thousand, up 28.0% YOY, while revenues reached 510.9 million Yuan, up 13.2% YOY. Vendors such are Lenovo were able to leverage their Olympic sponsorship to incorporate Olympic elements into its products.

Mobile Hard Drive

2Q07

2Q08

YOY Growth (%)

Shipments ((thousands)

539.5

690.6 28.0%

Revenues (millions Yuan)

451.2  

510.9 13.2%

source: ccid consulting, July 2008

Lenovo leverages its Olympic sponsorship to provide differentiated products.

In 2Q08, the top vendors continue to dominate, as Lenovo, Aigo, Newman, Travelstar and BenQ account for 80% of China's total market. Product differentiation is the important factor to win market share. Lenovo's Olympic-inspired products provide that edge and resulting dramatic YOY growth, as well as its commemorative aspects important to many Chinese.

Vendor

2Q07 Shipments (thousands)

2Q07 Shipment Share (%)

2Q08 Shipments (thousands)

2Q08 Shipment Share (%)

YOY Growth (%)

Lenovo

33.1

6.1% 184.7 26.7% 458.0%

Aigo

114.8

21.3% 173.8

25.2%

51.4%

Newman

95.5 17.7% 85.0 12.3% -11.4%

Travelstar

51.1

9.5% 60.5

8.8%

18.4%

BenQ

32.6 6.0% 53.1 7.7% 62.9%

Others

212.4 39.4% 133.5 19.3% -37.1%

Total

539.5 100.0% 690.6 100.0% 28.0%

source: ccid consulting, July 2008

 

Capacities continue to increase.

 

Larger capacity mobile HD is the inevitable trend. 160G capacities have the larges share in China, accounting for 46.6% of total shipments. As with flash memory, product upgrades and intense vendor competition have further driven down prices, making larger capacities more affordable. However, adding Olympic elements to product has provided differentiation..

 

Capacity

2Q08 Shipment Share (%)

Below 80G

3.9%

80G

10.8%

100G

5.4%

120G

18.2%

160G

46.6%

Above 160G

15.1%

Total

100.0%

source: ccid consulting, July 2008

Combined with flash memory, total China mobile storage devices reached 5.59 million, with revenues reaching 1.08 billion Yuan. See Dramatic 2Q08 Flash Memory Growth In China As Price Declines Continue for 2Q flash memory CCID INSIGHT.

For more information

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Unless otherwise specified, all information provided is sourced from CCID Consulting.

 
         
         
     

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